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About OAKS

OAKS is an independent, partner-owned, mid-market private equity manager

Connected Capital

Our asset management platform is part of the proprietary Connected Capital® network, which not just is a source of capital and business insights, but also a genesis for our potential investee businesses

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Exceptional businesses and founders OAKS has backed

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Milestone Brandcom*

STATUS : PAST INVESTMENT

Milestone Brandcom was backed by the team for a significant minority stake. Milestone was founded by Nabendu Bhattacharya in 2009. Bhattacharya spent a decade in Ogilvy & Mather’s OOH divisions – Ogilvy Landscape and Ogilvy Action before launching Milestone. Milestone Brandcom used to operate in 40+ cities in India and had several top brands including Tata, Colors, McDonald’s, Axis Bank, L’Oreal etc as its clients. The Company was one of the largest out-of-home (OOH) advertising agencies in India.

The investors received an exit through a strategic secondary sale to Dentsu Aegis. Dentsu Aegis Network managed the overseas operation of Tokyo-based giant Dentsu Inc. Dentsu acquired a controlling stake in Milestone, which by far was the largest transaction in the outdoor space in India. The acquisition gave Dentsu a clear leadership in the OOH and the OOH retail space in India. The branding, identity and the culture of Milestone was retained by Dentsu going forward.

“*Team track record from Bay Capital, a PE manager co-founded by Vishal Ootam”